How to Get Funding from Investors

What Nonprofits Should Show Investors

Securing funding from investors is a key step for many nonprofits looking to expand their reach and impact. While a compelling cause is essential, investors also need to see clear evidence of your organization’s effectiveness and potential for growth. 

Here are three key statistical graphs that nonprofits should utilize when seeking investment:

1. Growth: A Line Graph Showing Impact Over Time

Investors want to see that your nonprofit is not static; it’s evolving and making a growing difference. A line graph is the perfect tool to illustrate this journey.

This graph can display various metrics, such as the number of beneficiaries served, year-over-year funds raised, or program expansion. A clear upward trend allows investors to know that their contribution will fuel a proven track record of increasing impact.

2. Transparent Spending: A Pie Chart for Fund Allocation

Investors want to know exactly how their money will be used and that your organization manages its resources efficiently. A pie chart offers a clear and immediate snapshot of your fund allocation.

This chart should clearly break down where your funds go, distinguishing between program costs, administrative overhead, fundraising expenses, etc. Highlighting a substantial portion dedicated directly to program initiatives assures investors that their money is primarily supporting your core mission, rather than being spent mainly on overhead.

3. Broadening Horizons: A Map of Geographic Reach

For many nonprofits, demonstrating your geographic reach can be a powerful indicator of your organization’s influence. A map visually communicates where your impact is being made, whether it is a county map or a world map.

A map not only showcases your current footprint, but can also be used to discuss potential areas for future expansion, appealing to investors interested in scalable solutions and broader impact.

Closing

By incorporating these graphs into their proposals, nonprofits can strengthen their case for investment. Investors seek organizations that not only have a passion for their cause but also a strategic approach to growth and responsible management.